The Switch-Sustainable Fashion
As we were getting on with our lives, an unforeseen pandemic appeared with it’s monstrous self — COVID-19.
Everything came to a HALT. We were shuttling between whether to panic buy the essentials or to lock ourselves down in the comfort of our homes.
We have been privileged to have roofs on top of our heads, three sumptuous meals, and peaceful sleep. We started swapping our wants with needs and let go of our desires by being more conscious.
In a pursuit to cool the earth down which is on the high boil, and to make this world a better place by bringing down the carbon emissions. Mc Kinsey in its research has shown Fashion industry must be held accountable as the GHG emitted by it equals the combo of the entire economies of few European countries.
India on its part has already started its journey in reducing carbon emissions. Lots of Indian Brands have come up with sustainability as their core around which they dab with colours and materials.
Let me introduce you to few sustainable brands which are budget-friendly as well:
1.No Nasties:
This phenomenal venture started way back in 2011 when the noise for carbon emissions and climate change were feeble. It took huge interest and patience to be heard and they heard it.
Started along the Konkan coast, it has completed a decade and is celebrating by “Buy-1-get-1-tree-initiative” and they are planning to plant 10x trees.
This brand caters to both men and women and also has a separate corner for accesssories.
Pls Find:https://www.nonasties.in/
Instagram:https://www.instagram.com/nonasties/
2.Upasana
An Auroville-based design studio that embraces creativity, Indian culture with Business, Fashion, and Design. They try to make the switch easier and its done well.
If you visit Pondicherry on a holiday do make time to visit this amazing place for once in a lifetime experience.
Instagram:https://www.instagram.com/upasanaindia/
3.The Summer House
Rekha and Shivangini, the founders started this brand in 2014 with a vision to offer “Simplicity”.The Brand will instantly pull you because of the aesthetic with which they paint their products is sheer magic and brilliance.
This brand caters to women, house, and home and the pricing is slightly higher because of the craftsmanship and the makers are pioneers of purely traditional handicrafts ranging through India's richness.
Instagram:https://www.instagram.com/thesummerhouse.in/
https://thesummerhouse.in/pages/v1
4.Forty Red Bangles:
“What a different name?” will be your first question and so different is the brand will be my answer.
The brand name signifies the forty red bangles a new bride will wear that marks her marital status and is also a symbol of safety and luck.
Having started this brand in 2010, have found their rooting in sustainable lifestyle by being organic in their creations.
These are just a few of many brands that are branching out and it’s high time we become sustainable and their by it’s a responsibility of each one of us to take our towards reducing carbon emissions and dealing with climate change thereby making it suitable for our own future generations to reside.
